Recently in Social Action Category

The Greener the Employee the better off the company

Environmental and sustainable knowledge may become an important hiring factor in the next five years. Companies focusing efforts to advance employees green education find improved environmental performance.

From GreenBiz.com

Some companies' ambitious efforts to reduce waste, pollution, and other forms of inefficiency -- not to mention create new markets for cleaner and greener solutions to meet customers' needs -- can be thwarted by employees' lack of environmental awareness and personal habits. The disconnect squanders opportunities for employees to embrace a green ethic all week long, not just during the workday, and to bring to their jobs ideas and inspiration for a greener company.

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What Obama's Victory Means for the Social Sector

An excerpt from CauseWired: Plugging In, Getting Involved, Changing the World

In a victory that holds deep lessons for how nonprofit organizations and cause-driven ventures will organize volunteers and build support in the future, Barack Obama was elected President of the United States Tuesday in a near-landslide victory keyed by state-of-the-art social networking and online organizing.

The story of the Obama triumph is a political one to be sure; the campaign used all the traditional methods of organizing party politics, from endorsements and open-air rallies to television advertisements and neighborhood canvassing. It super-charged those traditional methods with the best online strategy ever employed in a national campaign, leveraging a digital toolset that kept supporters constantly in touch with the campaign superstructure. The Obama campaign carefully controlled the overall message and story - but it also made the key decision to free up content, unleash self-organized social networks, and encourage third-party innovations in software, web advocacy, and new media.