Who is Arbita? Who is BRANDEMiX? Getting known with cause marketing

Who is Arbita? Had you asked me five minutes ago, I would have had no idea. Now, I have some idea...they connect companies with "the best talent on the internet." Do I care? I do now because they stand out. I found them with my Google Alerts set for "Kiva." According to their press release, Arbita just funded their 500th Kiva loan.





Who is BRANDEMiX? Once again, I wouldn't have known or really cared until I found out, according to their press release, that they are "giving its clients an opportunity to help low-income entrepreneurs in Third World countries through $25 Kiva gift certificates." That's cool. In my humble opinion (IMHO for those in the know), they deserve some props. BRANDEMiX is "a woman-owned marketing/communications company dedicated to branding in support of business initiatives."

So why support Kiva and why tell the world? In Press Release speak, Arbita says "We want Arbita to be a force for good in the world." Over a drink or two, I bet they'd say something more like, "Because Kiva is awesome and everyone who works here wants to make a difference in the world."

At the end of the day, if I ever need to find an internet superstar, Arbita will come to mind...same goes for BRANDEMiX. That's good marketing...