SubscribeThe Best at CSR
There are many "experts" in the world telling you why cause-related marketing is important. However, the recent release of the Top 50 2008 Corporate Social Responsibility Index (CSRI) rankings from the Boston College Center for Corporate Citizenship (BCCCC) and Reputation Institute, gives you the chance to judge for yourself.Take a look at these companies (you have to register on the site). How do you feel about them and why? I'm willing to bet that if you do like them, some of your affinity can be attributed to their commitment to making the world a better place. Let me know.
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