Can Web 2.0 revolutionize corporate responsibility...for the small business?

Dennis Schall, on the Corporate Responsibility Officer Blog, posted an interesting Financial Times article about how Web 2.0 social networking tools will push Corporate Responsibility forward. "When we look at the tools Web 2.0 represents, they have the potential to be game changing for those working to advance a progressive vision of the relationship of business to society." The authors focus on things like how Web 2.0 tools make it easier for companies and their stakeholders to engage in meaningful dialogue. At the 'big picture' corporate social responsibility level, there are clearly a lot of changes happening. One thing they don't mention in the piece is how small business owners can use these social media tools to engage with customers and communities in meaningful ways. We'll be working to introduce tools and resources that can specifically help small businesses DO GOOD and PROSPER.